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ASAP Holdings logo

ASAP Holdings

11–50 employees 3 principals

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Last updated 1w ago

About ASAP Holdings

ASAP Holdings is a real estate operator. ASAP Holdings operates in Atlanta, Georgia, Austin, Texas and Dallas, Texas. Its investment focus is on Hospitality.

ASAP Holdings is a private equity real estate investment firm founded in 2010 and headquartered in Pasadena, California. Over the past 14 years the firm has acquired more than 34 hotels and built a portfolio exceeding USD 2 billion in total asset value under management. The team comprises approximately 11–50 employees, including CEO Frank Yuan, COO Norbert Yuan, and CIO Jerome Yuan, who collectively have overseen acquisitions and asset management across dozens of properties in major U.S. markets. ASAP Holdings focuses primarily on hospitality real estate including luxury, full‑service, select‑service and budget hotels, resorts and golf courses. Their services span acquisition advisory, asset management and financial structuring across the U.S.

Principals at ASAP Holdings

Principal details are a Pro feature

3 principals on file

Names, titles, verified emails, phone numbers, and LinkedIn for every decision-maker at this firm — unlocked with a Pro membership.

Recent activity at ASAP Holdings

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ASAP Holdings's project portfolio

1 project on file · Hospitality (1)

Sign up to see ASAP Holdings's 1 project on a map

Every development in this GP's portfolio — location, unit count, square footage, and build status — plotted on an interactive map.

Markets and themes

Markets ASAP Holdings operates in

  • Atlanta, Georgia
  • Austin, Texas
  • Dallas, Texas
  • Denver, Colorado
  • Detroit, Michigan
  • Houston, Texas
  • Los Angeles, California (LA)
  • Miami - Ft. Lauderdale - West Palm Beach - South Florida
  • New York City, New York
  • Orlando, Florida
  • Sacramento, California
  • Salt Lake City, Utah
  • San Jose, California

Investment themes at ASAP Holdings

  • Hospitality

Capabilities

  • Assemblage
  • Asset Management
  • Construction Management
  • Economic Development
  • Luxury
  • Mixed Use
  • Private Equity
  • Site Development
  • Sustainability
  • Transit-oriented development

Operators similar to ASAP Holdings

  • The Sports Facilities Companies
    Established tierNew York City, New YorkLos Angeles, California (LA)+10 more marketsHospitality
  • Asana Partners
    Established tierAtlanta, GeorgiaOrlando, Florida+8 more marketsHospitality
  • AWH Partners, LLC
    Established tierAtlanta, GeorgiaOrlando, Florida+7 more marketsHospitality
  • Oppidan Investment Company
    Established tierDenver, ColoradoHouston, Texas+7 more markets
  • WMG Development
    Established tierAtlanta, GeorgiaOrlando, Florida+7 more markets
  • IRA Capital
    Established tierAtlanta, GeorgiaDenver, Colorado+6 more marketsHospitality
  • Pensam Capital
    Established tierAtlanta, GeorgiaOrlando, Florida+7 more markets
  • Johnson Development Associates
    Established tierAtlanta, GeorgiaOrlando, Florida+6 more markets
  • Patrinely Group
    Established tierDenver, ColoradoHouston, Texas+5 more marketsHospitality
  • Ascentris
    Established tierAtlanta, GeorgiaDenver, Colorado+6 more markets

Frequently asked questions about ASAP Holdings

What does ASAP Holdings do?
ASAP Holdings is a private equity real estate investment firm founded in 2010 and headquartered in Pasadena, California.
What markets does ASAP Holdings operate in?
ASAP Holdings is active in Atlanta, Georgia, Austin, Texas, Dallas, Texas, Denver, Colorado, Detroit, Michigan, and Houston, Texas.
How many employees does ASAP Holdings have?
ASAP Holdings has 11–50 employees.
ASAP Holdings cover image

ASAP Holdings at a glance

Tier
Established
Operator type
Developer, Owner
Headcount
11–50
Property mgmt
Third-Party Managed
Markets
13
Principals
3
LP investor
Yes

Contact ASAP Holdings

81 N Mentor Ave Pasadena, CA 91106
www.asapholdings.com