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General Projects logo

General Projects

11–50 employees 5 principals

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Last updated 4d ago

About General Projects

General Projects is a real estate operator. General Projects operates in London, United Kingdom (UK). Its investment focus is on Hospitality, Industrial and Urban Office.

General Projects is a London‑based real estate developer founded in 2016. The firm operates with a lean team of 2–10 employees. Since inception, it has created over 1 million sq ft of mixed‑use and commercial workspace, including new construction and adaptive reuse. The company focuses on regenerating existing urban buildings—industrial, cultural, and heritage assets—into creative, sustainable campuses. Key projects include SYSTEMS (120,000 sq ft retrofit saving 9,500 t CO₂), Florentia Village (200,000 sq ft creative hub), Metropolis (175,000 sq ft sustainable workspace due summer 2025), Walworth Town Hall (~50,000 sq ft community and workspace), Highgate Studios (220,000 sq ft cultural campus), and Heal’s Building (60,000 sq ft landmark refurbishment).

Principals at General Projects

Principal details are a Pro feature

5 principals on file

Names, titles, verified emails, phone numbers, and LinkedIn for every decision-maker at this firm — unlocked with a Pro membership.

Recent activity at General Projects

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General Projects's project portfolio

8 projects on file · Office (4), Mixed-Use (3), Industrial (1)

Sign up to see General Projects's 8 projects on a map

Every development in this GP's portfolio — location, unit count, square footage, and build status — plotted on an interactive map.

Markets and themes

Markets General Projects operates in

  • London, United Kingdom (UK)

Investment themes at General Projects

  • Hospitality
  • Industrial
  • Urban Office

Capabilities

  • Assemblage
  • Construction Management
  • Environmental Remediation
  • Mixed Use
  • Site Development
  • Sustainability
  • Technology-forward
  • Urban infill

Operators similar to General Projects

  • Adderstone Group
    Established tierLondon, United Kingdom (UK)HospitalityIndustrial+1 more theme
  • Crosstree Real Estate Partners
    Established tierLondon, United Kingdom (UK)HospitalityIndustrial+1 more theme
  • Boyle Investment Company
    Established tierHospitalityIndustrial+1 more theme
  • Partners Real Estate
    Established tierHospitalityIndustrial+1 more theme
  • McLaren Property
    Established tierLondon, United Kingdom (UK)IndustrialUrban Office
  • Patrinely Group
    Established tierHospitalityIndustrial+1 more theme
  • The Keith Corporation
    Established tierHospitalityIndustrial+1 more theme
  • Native Land
    Established tierLondon, United Kingdom (UK)HospitalityUrban Office
  • Endeavor Real Estate Group
    Established tierHospitalityIndustrial+1 more theme
  • Accesso Partners
    Established tierHospitalityIndustrial+1 more theme

Frequently asked questions about General Projects

What does General Projects do?
General Projects is a London‑based real estate developer founded in 2016.
What markets does General Projects operate in?
General Projects is active in London, United Kingdom (UK).
How many employees does General Projects have?
General Projects has 11–50 employees.
General Projects cover image

General Projects at a glance

Tier
Established
Operator type
Developer, Owner
Headcount
11–50
Property mgmt
Self-Managed
Markets
1
Principals
5

Contact General Projects

10-11 Archer Street, London, W1D 7AZ, UK
www.generalprojects.com