Good Places

About Good Places

Good Places is a real estate operator headquartered in Atlanta, GA. Good Places operates in Atlanta, Georgia. Its investment focus is on Affordable Housing, Hospitality and Micro-apartments.

Good Places Properties is an Atlanta, Georgia-based real estate development, advisory, and asset activation firm headquartered at 340 Auburn Avenue NE. Founded in 2017 by Principal Cherie Ong and Managing Partner John “EJ” Lee, the social-impact enterprise operates with a specialized core team of 2 to 10 professionals. Ong and Lee contribute over 23 years and 17+ years of industry experience, respectively. The firm functions as a mission-driven development platform specializing in reverse-engineered real estate development, public-private partnerships, and community-centric asset management. Its strategy centers on urban infill, community asset mapping, adaptive reuse, and sustainable redesign—prioritizing property preservation and reactivation over demolition. The company works primarily with faith-based organizations, non-profit institutions, local government administrators, and mission-aligned capital partners to convert underutilized, church-owned, or civic real estate into community-serving assets. The firm's project focus spans 100% affordable micro-housing apartments, creative small-business incubators, artist loft conversions within historic places of worship, and main street economic initiatives in historically underserved Atlanta neighborhoods. Notable active work includes the activation of historic urban church properties and the development of ION Arts in College Park.

Principals at Good Places