PURE HomeRiver

About PURE HomeRiver

PURE HomeRiver is a real estate operator headquartered in Hoover, AL. PURE HomeRiver operates in Atlanta, Georgia, Austin, Texas and Boise, Idaho. Its investment focus is on Single-family rental.

PURE HomeRiver is a national residential property management and real estate technology company formed through the merger of PURE Property Management and HomeRiver Group in 2026. HomeRiver Group was founded in 2016, giving the combined platform approximately 10 years of operating history. The company operates through 80+ offices across 35+ states and manages more than 40,000 single-family rental (SFR) properties across 200+ markets and adjacent cities. PURE HomeRiver focuses primarily on single-family rental property management, residential investment services, institutional portfolio management, leasing, maintenance coordination, and technology-enabled property operations. The company serves individual investors, institutional owners, and residential rental operators, providing management solutions for portfolios ranging from 1 property to large-scale SFR holdings. Its platform combines property management operations with AI and technology systems to support residential real estate investors nationwide.

Principals at PURE HomeRiver

Recent activity at PURE HomeRiver

No recent signals captured for PURE HomeRiver yet. Set up a Signals alert to be notified when fund closes, leadership changes, or new developments surface in the trade press.

PURE HomeRiver's project portfolio

No projects on file for PURE HomeRiver yet.

Markets and themes

Markets PURE HomeRiver operates in

• Atlanta, Georgia
• Austin, Texas
• Boise, Idaho
• Boulder, Colorado
• Charleston, South Carolina
• Charlotte, North Carolina
• Chattanooga, Tennessee-Georgia
• Chicago, Illinois
• Cincinnati, Ohio
• Des Moines, Iowa
• Huntsville-Florence, Alabama
• Indianapolis, Indiana
• Kansas City, Missouri-Kansas
• Las Vegas, Nevada
• Lexington-Fayette, Kentucky
• Madison, Wisconsin
• Memphis, Tennessee
• Minneapolis-St.Paul, Minnesota
• Nashville, Tennessee
• Oklahoma City, Oklahoma
• Omaha, Nebraska
• Philadelphia-Camden-Wilmington, Pennsylvania-Delaware
• Phoenix, Arizona
• Pittsburgh, Pennsylvania
• Portland, Oregon
• Richmond, Virginia
• Salt Lake City, Utah
• San Antonio, Texas
• Seattle, Washington
• Tampa - St. Petersburg, Florida
• Topeka, Kansas
• Washington DC

Investment themes at PURE HomeRiver

• Single-family rental

Capabilities

• Brokerage

Operators similar to PURE HomeRiver

• SunCap Property Group
  Institutional tierBoise, IdahoAtlanta, Georgia+20 more markets
• Agree Realty
  Institutional tierLas Vegas, NevadaMinneapolis-St.Paul, Minnesota+20 more markets
• Clayco
  Institutional tierBoise, IdahoNashville, Tennessee+19 more markets
• Kimco Realty Corporation
  Institutional tierNashville, TennesseeAtlanta, Georgia+18 more markets
• Greystone & Co., II LLC
  Institutional tierBoise, IdahoNashville, Tennessee+17 more marketsSingle-family rental
• CIM Group
  Institutional tierAtlanta, GeorgiaCincinnati, Ohio+17 more markets
• Brennan Investment Group
  Institutional tierNashville, TennesseeAtlanta, Georgia+17 more markets
• Willow Bridge
  Institutional tierNashville, TennesseeAtlanta, Georgia+15 more marketsSingle-family rental
• EQT Exeter
  Institutional tierNashville, TennesseeAtlanta, Georgia+16 more markets
• PulteGroup
  Institutional tierNashville, TennesseeAtlanta, Georgia+15 more markets

Frequently asked questions about PURE HomeRiver

What does PURE HomeRiver do?

PURE HomeRiver is a national residential property management and real estate technology company formed through the merger of PURE Property Management and HomeRiver Group in 2026.

Where is PURE HomeRiver based?

PURE HomeRiver is headquartered in Hoover, AL.

What markets does PURE HomeRiver operate in?

PURE HomeRiver is active in Atlanta, Georgia, Austin, Texas, Boise, Idaho, Boulder, Colorado, Charleston, South Carolina, and Charlotte, North Carolina.

How many employees does PURE HomeRiver have?

PURE HomeRiver has 501–1,000 employees.