PURE HomeRiver
Hoover, AL 501–1,000 employees 6 principals
Last updated by Kathlene
About PURE HomeRiver
PURE HomeRiver is a real estate operator headquartered in Hoover, AL. PURE HomeRiver operates in Atlanta, Georgia, Austin, Texas and Boise, Idaho. Its investment focus is on Single-family rental.
PURE HomeRiver is a national residential property management and real estate technology company formed through the merger of PURE Property Management and HomeRiver Group in 2026. HomeRiver Group was founded in 2016, giving the combined platform approximately 10 years of operating history. The company operates through 80+ offices across 35+ states and manages more than 40,000 single-family rental (SFR) properties across 200+ markets and adjacent cities. PURE HomeRiver focuses primarily on single-family rental property management, residential investment services, institutional portfolio management, leasing, maintenance coordination, and technology-enabled property operations. The company serves individual investors, institutional owners, and residential rental operators, providing management solutions for portfolios ranging from 1 property to large-scale SFR holdings. Its platform combines property management operations with AI and technology systems to support residential real estate investors nationwide.
Principals at PURE HomeRiver
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