Varro Hospitality

About Varro Hospitality

Varro Hospitality is a real estate operator headquartered in Texas 75074, USA.

Varro Hospitality is a privately held, Plano, Texas-based real estate investment and hotel management company founded in 2010, giving it about 16 years in operation as of 2026. It operates as a nationally focused platform that offers direct commercial real estate investment opportunities and targets hospitality assets across U.S. growth markets. The company’s real estate focus is hospitality, particularly resort, boutique, and premium-branded hotels. Its strategy centers on acquiring existing income-producing assets, pursuing redevelopment opportunities, and participating in land acquisitions and ground-up development tied to hotel projects. Varro has also operated through the Urbana Varro venture, which by 2013 had completed multiple hotel acquisitions, including a 95-suite TownePlace Suites in Greenville, South Carolina. At that time, Varro and its venture partners reported ownership of 8 hotels totaling 1,028 rooms, showing a portfolio built around lodging investment, renovation, and operations.

Principals at Varro Hospitality

Markets and themes