SROA Capital

About SROA Capital

SROA Capital is a real estate operator. SROA Capital operates in Ann Arbor, Michigan, Atlanta, Georgia and Augusta, Georgia. Its investment focus is on Self-Storage.

SROA Capital is a private real estate investment firm founded in 2013, headquartered in West Palm Beach, Florida. The company specializes in self-storage assets, operating under the brand name Storage Rentals of America (SROA). Since its inception, SROA Capital has grown to manage a portfolio of over 350 self-storage facilities across 24 states, totaling more than 20 million rentable square feet. The firm is vertically integrated, handling acquisitions, property management, and asset management in-house. SROA Capital targets value-add and opportunistic investments, focusing on acquiring underperforming properties and increasing their performance through operational improvements and capital upgrades. Their strategy emphasizes data-driven decision-making and scalable systems to streamline operations across a national footprint.

Principals at SROA Capital