Resorts

Resorts are a hybrid real estate asset class that blend hospitality, leisure, and in many cases, residential or mixed-use components. They generate revenue through room bookings, food and beverage, experiences, and increasingly, branded residences or club memberships. Unlike urban hotels that rely on consistent business travel, resorts depend on discretionary leisure demand and are highly seasonal and location-sensitive.

Institutional investors are drawn to well-branded, destination properties with multiple revenue streams—golf, spa, wellness, or outdoor recreation—that can smooth seasonality and boost margins. Development risk is high: resorts often require extensive infrastructure, complex permitting, and careful master planning.

However, as experiential travel and remote work expand, the line between resort, second home, and primary residence is blurring, creating new opportunities for long-term stays and resort-branded residential communities. Successful resort assets combine strong brand alignment, durable demand drivers, and operational sophistication to capture value beyond transient occupancy.