SROA Capital

About SROA Capital

SROA Capital is a real estate operator. SROA Capital operates in Ann Arbor, Michigan, Atlanta, Georgia and Augusta, Georgia. Its investment focus is on Self-Storage.

SROA Capital is a vertically integrated private equity real estate investment and development firm headquartered in West Palm Beach, Florida. Founded in 2013 by Benjamin Macfarland and partners, the company has operated for 13 years, specializing in the acquisition, development, redevelopment, ownership, and management of self-storage properties. Its portfolio includes over 700 facilities totaling approximately 34 million rentable square feet across the United States and the United Kingdom. Operating primarily through its Storage Rentals of America brand, SROA Capital targets underperforming and undercapitalized self-storage assets in major metropolitan and secondary markets. Its development projects include climate-controlled storage facilities, drive-up storage units, and properties accommodating recreational vehicles, boats, and commercial vehicles. The company maintains an integrated platform encompassing construction, asset management, property operations, revenue optimization, and leasing technology. Its investment strategy focuses on expanding existing facilities, developing new properties, and improving occupancy and operating income through property upgrades and centralized management systems.

Principals at SROA Capital

Recent activity at SROA Capital

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SROA Capital's project portfolio

No projects on file for SROA Capital yet.

Markets and themes

Markets SROA Capital operates in

• Ann Arbor, Michigan
• Atlanta, Georgia
• Augusta, Georgia
• Baton Rouge, Louisiana
• Bozeman, Montana
• Cape Coral-Fort Myers, Florida
• Cedar Rapids, Iowa
• Charleston, South Carolina
• Charleston, West Virginia
• Chattanooga, Tennessee-Georgia
• Chicago, Illinois
• Cleveland, Ohio
• Columbia, South Carolina
• Columbus, Georgia-Alabama
• Columbus, Ohio
• Davenport-Moline-Rock Island, Iowa-Illinois
• Dayton, Ohio
• Des Moines, Iowa
• Detroit, Michigan
• Erie, Pennsylvania
• Evansville, Indiana-Kentucky
• Fayetteville, North Carolina
• Flint, Michigan
• Fort Wayne, Indiana
• Grand Rapids, Michigan
• Greensboro-High Point, North Carolina
• Greenville-Anderson, South Carolina
• Gulfport-Biloxi, Mississippi
• Hartford, Connecticut
• Houston, Texas
• Huntington-Ashland, West Virginia-Kentucky-Ohio
• Huntsville-Florence, Alabama
• Indianapolis, Indiana
• Jackson, Mississippi
• Jacksonville, Florida
• Kalamazoo-Portage, Michigan
• Kansas City, Missouri-Kansas
• Knoxville, Tennessee
• Lafayette, Louisiana
• Lakeland-Winter Haven, Florida
• Lansing, Michigan
• Lexington-Fayette, Kentucky
• Little Rock, Arkansas
• Louisville, Kentucky
• Lubbock, Texas
• Lynchburg, Virginia
• Macon-Bibb County, Georgia
• Madison, Wisconsin
• Memphis, Tennessee
• Miami - Ft. Lauderdale - West Palm Beach - South Florida
• Midland-Odessa, Texas
• Milwaukee, Wisconsin
• Minneapolis-St.Paul, Minnesota
• Mobile, Alabama
• Montgomery, Alabama
• Myrtle Beach, South Carolina
• Nashville, Tennessee
• New Haven, Connecticut
• New Orleans, Louisiana
• New York City, New York
• Orlando, Florida
• Palm Bay-Melbourne-Titusville, Florida
• Panama City–Lynn Haven, Florida
• Pensacola-Ferry Pass-Brent, Florida
• Peoria, Illinois
• Philadelphia-Camden-Wilmington, Pennsylvania-Delaware
• Pittsburgh, Pennsylvania
• Providence, Rhode Island
• Raleigh-Durham, North Carolina (Research Triangle Park - RTP)
• Richmond, Virginia
• Rockford, Illinois
• Shreveport-Bossier City, Louisiana
• South Bend-Mishawaka, Indiana - Michigan
• Spartanburg, SC
• Springfield, Illinois
• Springfield, Massachusetts
• St. Louis, Missouri
• Syracuse, New York
• Tampa - St. Petersburg, Florida
• Toledo, Ohio
• Topeka, Kansas
• Washington DC
• Wichita, Kansas
• Wilmington, North Carolina
• Winston-Salem, North Carolina
• Worcester, Massachusetts
• Youngstown-Warren-Boardman, Ohio-Pennsylvania

Investment themes at SROA Capital

• Self-Storage

Capabilities

• Asset Management
• Private Equity

Operators similar to SROA Capital

• Agree Realty
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• Greystone & Co., II LLC
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Frequently asked questions about SROA Capital

What does SROA Capital do?

SROA Capital is a vertically integrated private equity real estate investment and development firm headquartered in West Palm Beach, Florida.

What markets does SROA Capital operate in?

SROA Capital is active in Ann Arbor, Michigan, Atlanta, Georgia, Augusta, Georgia, Baton Rouge, Louisiana, Bozeman, Montana, and Cape Coral-Fort Myers, Florida.

How many employees does SROA Capital have?

SROA Capital has 201–500 employees.